University of Louisiana at Monroe
Assistant Professor of Journalism, 1995 - Current

Institute for Shipboard Education, Fall, 1998.

Budapest University of Economic Sciences,
Visiting Professor of American Studies, Fall, 1995

Amerikai Ujsagiro Kospont, Budapest, 1994-1995
Associate Professor of Journalism

Eotvos Lorand Tudomanyegyetem, 1994 -1995
Adjunct, Associate Professor of Journalism

Texas A&M University, 1994
Lecturer, Department of Journalism

Stephen F. Austin State University, 1991-1993
Assistant Professor of Journalism

Public Relations Specialist, August 1990-August 1991
Texas A&M University, College Station, Texas

Managing Editor, 1990
The Woodlands Villager, Woodlands, Texas

Walters Ink, Integrated Marketing Consultant, 1983-current
Budapest, Hungary/Houston, Texas

Production/Circulation Director, 1981-1983
Performing Arts/Ultra magazines, Houston, Texas

Production Manager, 1978-1981
Horizon/Antique Monthly, Tuscaloosa, Alabama

Managing Editor, 1975-1978
Michigan History Division, Department of History, State Archives,
Department of Historic Preservation, Lansing, Michigan

Courses taught

Advertising Case Studies

Advertising Principles and Theory

American Studies and Mass Media

Desktop Publishing

Digital Photography

Integrated Marketing

Media Law

Media and Society

Media Planning

Media Writing

Feature Writing

Multimedia

Photographic Design

Principles of Design

Public Relations Principles and Theory

Public Relations Case Studies

Reporting

Web Page Design

The University of Texas at Austin
Ph.D., journalism

Law School, The University of Texas at Austin
Special Student

Indiana University, Bloomington
M.A., history
Minors, political science and economics

Dartmouth College, Hanover, New Hampshire
B.A. (with honors) in history
Minors, political science and economics

Continuing Education

American Press Institute, Fall 1999

American Press Institute, Summer 1997

Folio Management Seminar, 1973

Books & monographs

Starr, D.P., Walters, L.M & Walters, T.N. (1998).
The Techniques of Reporting and Writing News for the Mass Media. New York: McGraw-Hill Companies, 1998.

Walters, T.N. (1994).
Guide to Desktop Publishing and Design. Budapest, Hungary: Amerikai Ujsagiro Kospont.

Masel Walters, L., Wilkins, L., & Walters. T. (1989). Eds.
Bad Tidings: Communication and Catastrophe. Hillsdale, New Jersey: Lawrence A. Erlbaum.

Book Chapters

Walters, T., & Walters, L (1999).
The Good, The Bad, The Innumerate: Assessing the Effectiveness of AIDS Public Service Announcements. In W. Elwood, (Ed.) Power in the Blood, in press, Earlbaum

Articles

Walters, T., Hiebert, R., & Walters, L. (1998, Spring).
Are Hungarian Journalism Students Preparing to Meet their New Civic Responsibility in a Democracy?" International Communication Bulletin, 33(1-2): 6-10.

Walters, T., & Walters, L. (1997).
"The Picture of Heath: Ethnicity and Response to AIDS Public Service Announcements." Public Relations Review. Spring 1997.

Walters, T., & Walters, L. (1997)
"Sex, Truth, & Videotape: The Culture of Gender." Southwestern Mass Communications Journal, 13.

Walters, T. & Walters, L. (1996)
"Hobgoblins of Fear: Syntax, substance, and imagery of the 1992 presidential press releases." Southwestern Mass Communication Journal., 12(1):10-21.

Walters, T., & Walters, L. (1996, December).
"It Loses Something in the Translation: Syntax and Survival of Key Words in Science/Nonscience Press Releases." Science Communication, 18(2):165-180.

Walters, T., & Walters, L. (1996). "You Can't Even Look it Up in Your Funk and Wagnall's: Advertising and Public Relations Education in Hungary." Proceedings. Eight Annual International Association of Business Disciplines. Washington, D.C.

Walters, T., & Walters, L. (1996). "Agenda Building and the 1992 Presidential Campaign: Was it a Failure to Communicate or did the Audience set the Agenda?" Public Relations Review, Summer, 1996.

Walters, T., & Walters, L. (Winter, 1994).
"After the Highwayman: Syntax and Successful Placement of Press Releases." Public Relations Review.

Walters, T., & Walters, L. (Fall, 1994).
"The Four Seasons: Cyclical Success Rates in the Placement of Press Releases." Southwestern Mass Communication Journal.10(1):1-12.

Walters, T., & Walters, L. (1994, April).
"Implications of the 'New Global Order' for Public Relations and Advertising Practitioners." Proceedings of the International Association of Business Disciplines. Pittsburgh, Pennsylvania, April 7, 1994.

Walters, L., & Walters, T. (1993).
"Getting Good Ink: Total Quality Management and Media Relations." Proceedings of the International Academy of Business Disciplines. New Orleans, Louisiana, 1993.

Walters, T., & Walters, L. (1992, Spring).
Environment of Confidence: Daily Use of Press Releases." Public Relations Review, 18(1): 31-36.

Walters L., & Walters, T. (1991, Summer).
"The Conspiracy of Silence: Media Coverage of Syphilis, 1906-1941." American Journalism.

Other Publications

Cavanaugh, J.W. (1996).
Media Effects on Voters: A Panel Study of the 1992 Presidential Election. American Journalism.

Lewenstein, B.V. (1992).
When Science Meets the Public. Washington, D.C. American Association for the Advancement of Science. Review appeared in Sciphers, 13(2): 10-11.

Moore, M. (1989).
Health Risks and the Press. Washington, D.C.: The Media Institute. Review appeared in Journalism Quarterly, 1989-1990.

Research Reports

Walters, T., & Walters, L. (1996).
An Annotated Bibliographical Directory of Hungarian Journalism Programs. Budapest: Amerikai Ujsagiro Kospont.

Walters, T., & Walters L. (1995).
Journalism Education in Hungary: A Triangulated Needs Assessment of Journalism Educators, Students, and Newspaper Editors. Budapest, Hungary: Amerikai Ujsagiro Kospont.

Walters, T. (1991)
Strategic Communication Plan for Texas A&M: Goals and Objectives. Office of Public Information. College Station, Texas: Texas A&M University.

Walters, T. (1991)
South Texas Information Initiative: Heightening Awareness for TAMUS Merger Benefits forCorpus Christi State, Laredo State, and Texas A&I Universities. Office of Public Information. College Station, Texas: Texas A&M University.

Presentations

"And, Now a Word from Our Epidemic: Recognitionand Recall of AIDS Public Service Information Announcements." National HIV/AIDS Update Conference, March 23-36, San Francisco, California.

"Hungarian Journalism Students Perceptions of the Role of Media." The Profession of Journalism in a Democratic Society: East-West Perspectives, Napier University, Scotland, 4-5 September 1998.

"Training for the new Hungarian media." Media Ethics: Image of the World in Media.Krakow, Poland: The Press Research Center: Jagiellonian University, November, 1997.

"Environment Cleanup Concerns of post-HurricaneCleanup in Houston Texas." Emergency Planning Conference, Prague, October 20-22, 1997.

"Hungarian Journalism Education at the Crossroads: Survival Means Learning 'the best from other countries' and keeping the 'best of ours.'International Communication Association, Montreal, Canada, May 22-26, 1997.

"The Good, the Bad, and the Innumerate." American Society of Business and Behavioral Sciences, Las Vegas, February 2-6, 1997.

"From the Rapid Conveyance to the Studebaker Salesman: Commercial Advertising and the Commerce of Democracy."

The American Automobile Industry: Past, Present, Future. The Society of Automotive Historians and the Henry Ford Museum, September 5-8, 1996, Detroit, Michigan.

"Life on the Edge of the Precipice: Information Subsidy and the Framing of AIDS as a Public Issue, 1983-1989." Association for Education in Journalism and Mass Communication, August 10- 13, 1996, Anaheim, California.

"From Step to Step: Analysis and Perspectives on Hungary's 1994 Proposed Electronic Media Law." International Communication Association, Chicago, 1996.

"You Can't Even Look it Up in Your Funk and Wagnall's: Advertising and Public Relations Education in Hungary." Eighth Annual International Association of Business Disciplines, April 11-14, 1996. Washington, D.C.

"The Chilled Bird Begins to Sing: Hungarian Student Publications." College Media Advisors. November, 1996. Orlando, Florida.

"Hobgoblins of Fear: Syntax, substance, and imagery of the 1992 presidential press releases." Southwest Symposium, San Angelo, Texas, 1995.

"Agenda Building and the 1992 Presidential Campaign: Was it a Failure to Communicate or did the Audience Set the Agenda?" Association for Education in Journalism and Mass Communication, Washington, D.C., 1995.

"Media Ethics and Law." Media Ethics: Image of the World in Media.Krakow, Poland: The Press Research Center: Jagiellonian University, 1994.

"It Loses Something in the Translation: Syntax and Survival of Key Words in Science/NonScience Press Releases." Association for Education in Journalism and Mass Communication, Washington, D.C., 1994.

"Gender, Truth, and Video Tape: Responses to AIDS Public Service Announcements." International Communication Association, Sydney, Australia, 1994.

"Menage a Trois: How Information Subsidy Affected the Coverage of AIDS, 1983-1989." International Communication Association, Sydney, Australia, 1994.

"Implications of the 'New Global Order' for Public Relations and Advertising Practitioners." International Academy of Business Disciplines. Pittsburgh, Pennsylvania, 1994.

"After the Highwayman: Syntax and Successful Placement of Press Releases." Association for Education in Journalism and Mass Communication, Kansas City, Missouri, 1993.

"Sources of the News: A Comparative Study of Newspapers, Radio and Television during the Loma Pireta Earthquake." Accepted for Emergency Planning '93. Second International Conference. Lancaster College, United Kingdom, 1993.

"A Preliminary Analysis of Product Displays and Mentions Within the Context of Monday CBS Prime Time Network Programming." Texas Association of Broadcast Educators, Dallas, Texas, 1993.

"Getting Good Ink. Total Quality Management and Media Relations." International Academy of Business Disciplines, New Orleans, Louisiana, 1993.

"An Environment of Confidence: Daily Newspaper Use of Press Releases." Public Relations Society of America, Phoenix, Arizona, 1991. Top three paper.

"Culture and Its Relationship to the Effectiveness of Executional Variables in Television Commercials." Selected for Presentation. Second International Meeting, Communication on Science and Technology, Madrid, Spain, 1991.

"Proper Phraseology: Attracting Attention AIDS Public Service Announcements." Popular Culture Association, San Antonio, Texas, 1991.

"Two to Tango: Information Subsidy and the Coverage of AIDS." International Communication Association, Dublin, Ireland, 1990.

"The Conspiracy of Silence: Media Coverage of Syphilis, 1906-1941." Association for Education in Journalism and Mass Communication, Washington, D.C., 1989.

Panels

"Manufacturing the Truth: Medical Stars and the Triumph of Biological Wizardry," for Creating the Hero: Myth and Metaphor in American Media." Southern States Communications Association, Savannah, Georgia, April, 1997.

Moderator, Mass Communications and Society, AEJMC, Sunday Session, Mass Communications and Society, Anaheim, California, 1996.

"Mediated Life in America." American Studies Seminar. Austrian Fulbright Commission. Altenmarkt, Austria, 1994.

"Perspectives on Hungarian Media Law: Past, Present, and Future." Eotvos Lorand Tudomanyegyetem and Amerikai Ujsagiro Kospont. Budapest, Hungary, Fall, 1994.

"Who Shall Live and Who Shall Die? Framing AIDS: The Early Years." International Communication Association, Sydney, Australia, 1994.

Awards/Grants

Southwest Symposium, Top-Paper Award, 1996

Faculty Development Grant, 1996-97

Nominated for Veteran's Affairs Post-Graduate Fellowship, 1995

IABC-Texas A&M University, Best Paper Award, 1994

Natural Hazards Research Information Center Grant for the Study of Communication During the Warning Phase of a Gulf Coast Hurricane, 1993 continuing

CASE Award Winner for Mosher Defense Institute Public Relations Program, Southwest Region, 1992

Top Three Paper Award, Public Relations Society of America, 1991

Reader's Digest Fellowship, 1987-1988, 1988

Reviewer for Mass Media and Society Division, 1996

Editorial Review Committee, Public Relations Review, 1994-current

Computer Utilization Committee, ULM

Graphic Designer, ULM, Liberalis, for the College of Liberal Arts;

The Louisiana Classicist, for Louisiana Classical Society; and Hear-Say, the alumni newsletter of University of Louisiana at Monroe Department of Communicative Disorders

References

James Whitfield
Professor of Journalism
Stubbs Hall
University of Louisiana at Monroe
Monroe, Louisiana 71209
318-342-1403

Ray Hiebert
Professor of Journalism
College of Journalism
University of Maryland
College Park, Maryland 20742

Susanna Hornig Priest
Associate Professor of Journalism
Reed McDonald Hall
Texas A&M University
College Station, Texas 77843-4111
409-845-4611