SUSAN COATS ALLAIN
 603 Victoria Street
 Monroe, LA 71201
 Residence: (318) 323-1407
 Office: (318) 342-5557

COMMUNICATIONS EXECUTIVE

with over 20 years of experience in

-Promotions -Information Services -Public Relations -Sales


Experience includes:


Advertising/Promotional Videos/Spots
Media/Client Relations
Advertising/Promotional Literature
Teaching
Sales/Marketing Strategies/Surveys
Special Events
Fundraising
Newsletters
Media/Co-op Buying
News Writing/Anchoring/Producing
Public Speaking
Management Skills
Entertainment Booking & Promotion
Seminar Presentations

A corporate member of the management team with extensive knowledge of media, advertising, and public relations.
A crisis manager bringing common sense, organizational skills, and a logical decisionmaking process to solving sensitive, time-critical problems.
A spokesperson for the company to help develop and communicate messages accurately and convincingly, under deadline pressure, to multiple audiences including employees, the media and customers.
A proven team leader and problem-solver with highly developed analytical, organizational, communications and strategic planning skills
1995 - to present
 KEDM-FM, Monroe, Louisiana
Development Director
Successfully marketed the station to a 35% increase in underwriting in first year
Planned and developed marketing strategies to position station for advertisers
Developed presentation packet for prospective underwriters
Successfully developed two membership drives a year with a 55% increase
Successfully tripled the volunteer work force for the station
Produced quarterly program guide and newsletter to volunteers, members and underwriters
Successfully increased business and corporate support with a 158% increase over 3 years
Presenter and a facilitator at Development Exchange Conference in June, 1997
National award-winner at two DEI conferences
- 1997 - Special Innovation Award
- 1998 - Overall Best Development and Marketing Program in nation

1986-1994
KTVE-TV, Monroe, Louisiana
Promotions Manager
 Successfully marketed station to beat long-time #1 competitor in news ratings
- Planned and developed marketing strategies to position station
- Handled media buying for print, outdoor and broadcast advertising campaigns
- Designed and produced all advertising materials including television spots
Developed and implemented station's first employee relations program
- Honored employees who deserved recognition for job performance
Successfully implemented promotional activities to build community awareness
- Handled planning and coordination of events
- Coordinated advertising of events
Wrote and produced public service announcements for non-profit community groups
Prepared post-buy advertising analysis for co-op funds
Reported for company newsletter, wrote news releases for station
Scheduled public service announcements and promotional spots on program log
Prepared monthly financial and operations reports and written/oral presentations
Prepared yearly budget for department
Coordinated, planned and implemented premiere party for advertisers

Managing News Editor
 Supervised newsroom staff of 25 to produce daily newscasts
- Scheduled assignments for videographers and reporters
- Developed weekly work schedules for staff
- Coordinated satellite feeds
- Scheduled live shots
Planned and coordinated coverage of special events
- Including, but not limited to, the Pope's visit to New Orleans, Democratic convention, Republican convention, election and legislative coverage
Interviewed job applicants and hired personnel

1989 - Present
 NORTHEAST LOUISIANA UNIVERSITY
 Adjunct Professor
 Taught journalism, copywriting, electronic ratings, radio/tv/cable programming courses to communication students

1985 - Present
 ESSENWYND PRODUCTIONS
 Owner
 - Manage and book solo musicians and bands
- Develop and produce promotional materials
- Write news releases
- Present seminars on customer relations and telephone courtesy
- Special event planning and production

1984-1986
KNOE - TV, Monroe, Louisiana
Entertainment /Features Reporter & Promotions Assistant
 - Gathered, packaged and edited News
- Developed and produced documentaries
- Assisted in all areas of promotions

1976-1982
 Weekend News Anchor & Producer, General Assignments Reporter
 - Reported in all areas of television news including Legislative, Healthcare, Local Politics, Features, Courthouse, Police
- Gathered, packaged and edited news reports
- Produced and anchored 30-minute weekly community affairs program, Viewpoint
- Produced and anchored four weekend newscasts
- Developed and produced documentaries

1983-1984
NORTH MONROE COMMUNITY HOSPITAL
 Director, Marketing, Public Relations & Volunteer Services
- Planned and developed marketing strategies and surveys
- Designed all advertising and promotional literature
- Developed and maintained media relations
- Planned and developed special events including opening and dedication of hospital
- Designed and prepared company newsletters
- Developed and supervised Auxiliary and Volunteer Chaplain Programs

1981-1983
CENTURY TELEPHONE ENTERPRISES, Monroe, LA
Assistant Director, Corporate Public Relations
 - Planned and executed seminars
- Designed all advertising and promotional literature
- Developed Customer Relations Program for employees
- Designed all advertising and promotional literature
- Developed and maintained media relations in a 14 state area
- Prepared company news releases
- Developed training and audio-visual programs
- Planned and developed special events such as ground-breaking and building dedications
- Wrote and produced radio advertising

EDUCATION
 B. A., Journalism (Radio-TV), University of Louisiana at Monroe, 1977

HONORS AND AWARDS
 - Northeast Louisiana Press Club Scholarship
- Alpha Chi Alpha Award for Distinguished Contribution to Journalism
- Louisiana Associated Press Broadcaster's Association Awards
- Best Documentary, Investigative Reporting
- Outstanding Young Woman of America, 1981
- Who's Who in Advertising, Who's Who in Community Leadership, Who's Who in the
South.and the Southeast, Who's Who in The Media & Communications
- 26 Advertising Federation Awards for videos, radio spots and promotional materials
- Northeast Louisiana Arts Council Volunteer Award, 1994
- Special Innovation Award from National Public Radio and Development Exchange, 1997
- Best Overall Development and Marketing Award from NPR and DEI, 1998

PROFESSIONAL AFFILIATIONS
 - Promax, Broadcast Marketing and Promotions Executives Association
- Board member, President, Advertising Club of Northeast Louisiana
- Past Vice-President, Northeast Louisiana Press Club
- Past Board Member, Public Relations Association of Louisiana
- Development Exchange, Inc. - Presenter & Facilitator at 1997 Leadership Conference

COMMUNITY INVOLVEMENT
 - Board member, past secretary, Ronald McDonald House
- Communications Committee, United Way of Northeast Louisiana ( 6 years)
- Past Board member:
- Friends of Civic Center Theatre
- Twin City Ballet
- Northeast Louisiana Arts Council
- Ouachita Council on Aging
- Friends of the Twin City Art Foundation
- Louisiana Music Association
- State of Louisiana Region VIII HIV/Aids Planning Commission (2 years)
Past President:
- Ouachita Parish Alumni Association of University of Louisiana at Monroe
- Friends of Louisiana Purchase Gardens and Zoo
- Louisiana Associated Press Broadcaster's Association
- University of Louisiana at Monroe Journalism Alumni Association
Queen Janus VIII, Publicity Lieutenant, Krewe of Janus Mardi Gras Krewe
GO-CARE Jacket Artist
Entertainment Chairman, Ouachita Riverfest Festival & Poverty Point Festival
Phi Mu Alumnae
Publicity Chairman, I Oth Anniversary of Louisiana Purchase Gardens and Zoo
Publicity Chairman, Mayor's Committee for Rededication of Monroe Civic Center
Monroe Chamber of Commerce committees

INTERESTS
Professional singer for 6 years
Acted in numerous theatrical productions
Judge and emcee for many Miss Louisiana Preliminaries
Reading
Sewing
Needlework
Tole painting
Jewelry Making