The University of Louisiana at Monroe

Department of Mass Communications

Academics

Management and marketing

Specialization requirements (21-22 hrs.)
RTVF 217 Broadcast Copywriting	3
RTVF 301, 302 Audio Production/Lab or RTVF 314, 315 Film Production/Lab or RTVF 331, 332 Video Production/Lab	4
RTVF 424 Audience Meas. & Evaluation	3
RTVF 427 Station Management	3
RTVF 440 Broadcast Sales & Prom.	3
RTVF/Journalism Electives Includes any course in RTVF or JOUR.	5-6
Cognate requirements (9 hrs.)
MGMT 301 Mgmt. Concepts & Practices	3
MRKT 301 Fund. Of Marketing	3
MGMT 305 Organizational Behavior or MGMT 307 Human Resource Management or MRKT 304 Sales Management or MRKT 305 Personal Selling or BUSN 402 Business Law	3

Next: production requirements

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